Tag: ad server

OpenX plugin for WordPress

We’re developing a WordPress plugin to make it easier to use OpenX on your blog.

The WordPress plugin is a working prototype. It provides a simple, straightforward way to place ads on a website using the native WordPress functionality.

Download the OpenX plugin for WordPress 2.5.x

System requirements
The OpenX plugin for WordPress supports OpenX 2.4 or later, and also the hosted version of OpenX.

Support links

[1] http://openx.org/openx-plugin-for-wordpress

ad (openx): acronyms & faq


“CPM” is an abbreviation for “Cost per Thousand”. Doesn’t look much like an abbreviation, until we remember that M is the roman numeral for “thousand”. Don’t worry, it’s just advertising types trying to show off. …

Cost per thousand. The term refers to the cost of reaching one thousand advertising exposure opportunities in a market.

The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.

An advertising campaign pricing model based on an estimate of the number of impressions of a particular creative in a particular media at a …


Cost per click (CPC) is one of the online payment models by which advertisers pays for each click through made on their advertisement. Prices typically range from 1¢ to over 50¢ per click through. …

When referring to banner ads, CPC is the cost the advertiser pays to the site publisher each time a visitor clicks on the advertiser’s ad.

A pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of click-throughs rather than impressions or other criteria. Google and Overture is an example of a search engine which charges advertisers on a pay-per-click basis.

is the common term for advertising such as Google Adwords where an advertiser pays each time someone clicks from their ad through to their website. …

When a user searches for a particular search term, the search engine returns a list of natural search results, along with a list of targeted pay-per-click (PPC) ads. …


  • leftover: a small part or portion that remains after the main part no longer exists
  • end: a piece of cloth that is left over after the rest has been used or sold

ad impressions


In finance, rate of return (ROR), also known as return on investment (ROI), rate of profit or sometimes just return, is the ratio of money gained …

ROI (return on investment) is “the bottom line” on how successful an ad or campaign was in terms of what the returns (generally sales …

OpenX 2.8.4: New ways to help you make more money

New Ways to Earn More Money from Your Ads

OpenX 2.8.4 also comes with major enhancements to the way it integrates with OpenX Market, giving you new and easier ways to earn more revenue across your site’s ad space. There are now three ways you can make money from OpenX Market:

1. Opting in Existing Campaigns to OpenX Market — Just like in previous versions of OpenX, you can still opt in your existing campaigns to OpenX Market while providing a floor price for each campaign.

2. Creating Campaigns with the OpenX Market Advertiser — You’ll notice a new advertiser in the system called OpenX Market Advertiser. Through this advertiser, you can create campaigns that exclusively serve OpenX Market ads — each ad request will be filled directly by the highest paying ad from OpenX Market.

3. Using OpenX Market as a default ad provider for your zones — In addition to the ability to create OpenX Market campaigns, we’re also introducing a better way to avoid serving blank ads.

[1] http://blog.openx.org/01/openx-284-new-ways-to-help-you-make-more-money/

Will OpenX deliver ads to Mobile (Cell) Phones?

Will OpenX deliver ads to Mobile (Cell) Phones?

Yes, however it depends exactly what kind of banners you want to deliver and what technology the mobile devices you are targeting will support

The simple solution is to treat a mobile device like an email — assume that it won’t support your javascript code or advanced html.

In this sense, create a zone as an Email zone. Assign 1 active Image banner to it. Generate the cookieless image tag, and this will display on your mobile device.

[1] http://www.openx.org/en/faq/features-and-functionality/will-openx-deliver-ads-mobile-cell-phones

openx for android

An Android Widget which can be used in Android applications to place adverts served by OpenX into a layout.



OpenX Android Widget

This widget was written by Funky Android Ltd. and is made available under the following BSD style license;

Getting Started – OpenX

In order to use the widget you will need to do the following

  1. Open an OpenX Hosted account or download an install the OpenX Server
  2. Follow the video on the OpenX site on getting started with OpenX.
    Please Note: You should create a zone which serves images for the size you need. We use IAB Half Banner (234×60) for the size because it’s small enough to display on a QVGA screen. If you’re only targeting larger displays you can use a larger banner size. You can have multiple zones for one application if you want to control the ads shown in different parts of your application separately.
  3. Get the server name that hosts your adverts.
    You can do this by selecting Zones from the menu on the left, then selecting the Invocation Code option for the appropriate zone from the list, then select Image Tag from the drop down list and press the little arrow to the right of the drop down list, and then look for the image URL in the code provided. In the code for our zone we had …<img src=’http://d1.openx.org/…., so the server name for us is d1.openx.org.
  4. Get the ID of the zone (or zones) you wish to serve in your application.
    The quickest way of doing this we’ve found is to select Zones from the menu on the left, click on the name of the zone you want from the list, and then get the number from the URL (which will end zoneId=xxxx where xxxx is the zone ID).
  5. Make sure you have at least one banner associated with the zone in OpenX, and it must be an image banner.
    Without this there will be nothing for the application to serve so it’ll be difficult to determine if everything is working. You can upload a dummy image if you want, all that is important is that there is something for OpenX to serve.

You’ve now done all you need to do on the OpenX side. You can alter the configuration as you wish, but we’d recommend starting simple so that any potential issues are easily found.

Getting Started – The Android App

There are only three things you’ll need to do to serve ads in your app. These are;

  1. Include the widget source code in your source code tree.
    The only file you need is src/com/funkyandroid/openx/widget/OpenXWidget.java. You should copy this into your applications development tree in the same location.
  2. Include the widget layout definition.
    You can find an example of a layout with the widget included in the demo app at res/layout/main.xml. The widget definition is;


    We’ve set the height to 60px because we’re using a 234×60 pixel banner and setting this lets the OS know how much space the ad needs. We’ve set a background because we think it looked pretty :) .
    The widget is derived from a standard Android ImageView, so any attributes you can set for an ImageView can be set for the widget, but do not set a click listener as this will stop the ad from working.

  3. Set the server name and zone ID in your application.
    In the example application this is done in src/com/funkyandroid/openx/Main.java. The important lines are;

    OpenXWidget widget = (OpenXWidget)findViewById(R.id.advert);

    You’ll need to replace the server specified (in our case d1.openx.org) with the server from step 3 of the OpenX instructions above, and you’ll need to replace the zoneId (in our case 90810) with the zone ID from step 4 of the OpenX instructions above.

You’re then ready to roll.

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