“CPM” is an abbreviation for “Cost per Thousand”. Doesn’t look much like an abbreviation, until we remember that M is the roman numeral for “thousand”. Don’t worry, it’s just advertising types trying to show off. …

Cost per thousand. The term refers to the cost of reaching one thousand advertising exposure opportunities in a market.

The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.

An advertising campaign pricing model based on an estimate of the number of impressions of a particular creative in a particular media at a …


Cost per click (CPC) is one of the online payment models by which advertisers pays for each click through made on their advertisement. Prices typically range from 1¢ to over 50¢ per click through. …

When referring to banner ads, CPC is the cost the advertiser pays to the site publisher each time a visitor clicks on the advertiser’s ad.

A pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of click-throughs rather than impressions or other criteria. Google and Overture is an example of a search engine which charges advertisers on a pay-per-click basis.

is the common term for advertising such as Google Adwords where an advertiser pays each time someone clicks from their ad through to their website. …

When a user searches for a particular search term, the search engine returns a list of natural search results, along with a list of targeted pay-per-click (PPC) ads. …


  • leftover: a small part or portion that remains after the main part no longer exists
  • end: a piece of cloth that is left over after the rest has been used or sold

ad impressions


In finance, rate of return (ROR), also known as return on investment (ROI), rate of profit or sometimes just return, is the ratio of money gained …

ROI (return on investment) is “the bottom line” on how successful an ad or campaign was in terms of what the returns (generally sales …